希特勒喝啥汽水？可口可乐畅销纳粹德国

2015-04-20 12:51

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标签：二战德国可口可乐

可口可乐这家美国本土汽水品牌，跟随着军队征战的步伐走遍了五大洲七大洋，从此开启了其风靡世界80年的辉煌篇章。点击看更多军事历史内容

希特勒喝啥汽水？可口可乐畅销纳粹德国

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                "prevue": "可口可乐这家美国本土汽水品牌，跟随着军队征战的步伐走遍了五大洲七大洋，从此开启了其风靡世界80年的辉煌篇章。<a href=＂http://war.163.com/special/mh/＂>点击看更多军事历史内容</a>",
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                {
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                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJIV764T8E0001.jpg",
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                   "title": "",
                   "note": "俗语道，大炮一响黄金万两。当战争到来时，军工企业凭借自身优势，靠着政府的大把军需订单即可旱涝保收，而那些非军工企业又该如何把握“战机”呢？在这方面，美国可口可乐公司可谓树立了行业标杆，其在二战前后充分利用“敌我矛盾”，最终让可口可乐这家美国本土汽水品牌，跟随着军队征战的步伐走遍了五大洲七大洋，从此开启了其风靡世界80年的辉煌篇章。图为1943，美军与中国军人畅饮可口可乐。",
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                   "note": "二战前，德国纳粹党卫军急需一种清甜可口的饮品。于是，可口可乐德国分公司与希特勒达成一致，开始在德占区修建瓶装厂。可口可乐在德国非常畅销，到1939年已有43个装瓶厂和600多家分销商。图为1935年，纳粹德国的可口可乐广告。",
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                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE1HH4T8E0001.jpg",
                   "osize": {},
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                   "note": "1936年，以纳粹德国举办的奥运会为主题的可口可乐广告。",
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                {
                   "id": "ANAJE2I84T8E0001",
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                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE2I84T8E0001.jpg",
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                   "title": "",
                   "note": "1938年，在纳粹德国发布的可口可乐广告。接下来或许您会发现，德国人在扩大宣传效应（画美女和卡通形象）方面的本事，丝毫不逊于美国人。",
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                   "note": "1938年，德国美女喝可乐。",
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                   "note": "1939年的纳粹德国可口可乐广告。随着几个月后二战全面爆发，可口可乐广告将很快在德国消失自研的芬达汽水",
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                   "note": "艺术家笔下的希特勒为芬达做“代言人”的漫画。",
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                {
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                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE5DI4T8E0001.jpg",
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                   "note": "1939年的美国可口可乐广告贴画，出自知名画家之手。",
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                ,
                {
                   "id": "ANAJE6244T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE6244T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE6244T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE6244T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE6244T8E0001.jpg",
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                   "note": "强大的宣传攻势过后，美国政府决定可口可乐生产所需的食糖不受定额限制。1943年6月29日，艾森豪威尔在北非给美国陆军参谋长马歇尔发出急电：“本军先行要求300万瓶可口可乐，以及每月可以生产两倍数量的完整装瓶、清洗封盖设备，请提供护航。”图为1943年，美军在巴拿马。",
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                ,
                {
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                   "note": "“要让全世界的人都喝可口可乐!”公司第二任总裁罗伯特·伍德鲁夫上任伊始雄心勃勃。但二战以前，已有50多年历史的可口可乐，其海外影响主要集中在加拿大、古巴、德国等为数不多的几个国家。图为1943，可口可乐助战盟军战机。",
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                ,
                {
                   "id": "ANAJE7M94T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE7M94T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE7M94T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE7M94T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE7M94T8E0001.jpg",
                   "osize": {},
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                   "note": "但利好消息很快传来。日军偷袭珍珠港后，美国对日宣战，美国大兵源源不断被派往前线。伍德鲁夫意识到参战美军是可口可乐潜在的消费者与推销员。图为1945年，美军把可乐回赠给热情欢迎他们的巴黎市民。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJE87A4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE87A4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE87A4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE87A4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE87A4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "可口可乐总裁公开发表声明：“为了支持祖国的正义战争，不论我们的将士走到哪里，本公司将不惜成本，保证每位战士只花5美分就能喝到一瓶家乡的可口可乐。”图为1943年，美军与新西兰土著建立友谊。",
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                }
            
                ,
                {
                   "id": "ANAJE9284T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE9284T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE9284T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE9284T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJE9284T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "为了鼓吹自己的爱国者形象，可口可乐为广播节目《胜利大游行》提供赞助，他们雇请了100多个乐队在全国各军事基地演奏，宣扬美国必胜。图为1943年，背景是美军轰炸机的可口可乐广告。",
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                ,
                {
                   "id": "ANAJRRQD4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRRQD4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRRQD4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRRQD4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRRQD4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "可口可乐公司印刷成千上万份小册子，宣扬可口可乐不仅是休闲饮料，更是将士战斗生活的必需品，与枪炮弹药同等重要。图为1943年，可口可乐是美军的标配。",
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                ,
                {
                   "id": "ANAJRSL44T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRSL44T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRSL44T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRSL44T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRSL44T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1942年的可口可乐广告，时尚感十足。请您耐心往下看，彩（美）蛋（女）还有很多。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJE9KI4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE9KI4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE9KI4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE9KI4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJE9KI4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "由于军力运送紧张，瓶装可口可乐难以快速输送到前线，伍德鲁夫想出了在驻区设立装瓶厂的点子，同时派遣248人随军提供生产服务，这些人被美国军方授予“技术观察员”的军职，有“可口可乐上校”之称。图为1945年踏上布鲁塞尔土地的美军用可口可乐表示友好。",
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                ,
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                   "id": "ANAJEALR4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEALR4T8E0001.jpg",
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                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEALR4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEALR4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1944年，战争期间，可口可乐广告也搭上战争的顺风车。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEB3Q4T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEB3Q4T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEB3Q4T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEB3Q4T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEB3Q4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "随着“可口可乐上校”的到来，很多美国大兵开始把可口可乐当作宗教一样虔诚信仰。图为二战期间的可口可乐广告。",
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                }
            
                ,
                {
                   "id": "ANAJEBPA4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEBPA4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEBPA4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEBPA4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEBPA4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "战略物资：可口可乐！",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJECQ24T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJECQ24T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJECQ24T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJECQ24T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJECQ24T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "如果问美国大兵为何而战，不少人的回答是“为了再买到可口可乐”。图为1943年，美军与可口可乐。",
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                }
            
                ,
                {
                   "id": "ANAJRT6H4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRT6H4T8E0001.jpg",
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                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRT6H4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRT6H4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "女性军官与可口可乐。",
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                }
            
                ,
                {
                   "id": "ANAJEDAD4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEDAD4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEDAD4T8E0001.jpg",
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                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEDAD4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "罗伯特·斯科特上校在其畅销书《与主同航》中写道：“击落第一架日本战斗机”是“为了美国、民主和可口可乐”。穿越莱茵河的时候，“可口可乐”成了战斗口令。图为1945年，太平洋战场的盟军。",
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                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEE9H4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEE9H4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEE9H4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在盟国，丘吉尔的女儿玛丽·丘吉尔将一艘新驱逐舰命名为可乐。图为1943，美军可口可乐，可口可乐是快乐之源。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEEP04T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEEP04T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEEP04T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEEP04T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEEP04T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "二战期间，可口可乐公司在世界各战区共建立了64家装瓶厂，总计卖出100亿瓶饮料。图为1944年，美军向纽芬兰渔民表达善意。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEFH14T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEFH14T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEFH14T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEFH14T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEFH14T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "更重要的是，可口可乐与1000多万美国士兵交上了朋友，把他们变成了顾客。图为1944年，美军与英国盟军。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEGG44T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEGG44T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEGG44T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEGG44T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEGG44T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "图为1944年，可乐也是同盟国军人的挚爱。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEH074T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEH074T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEH074T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEH074T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEH074T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "还有一点不可忽视，那就是可口可乐与骆驼牌香烟、咖啡、巧克力和尼龙丝袜，都变成了战时美国大兵异国猎艳的“撒手锏。图为1945年，美军与意大利民众联欢。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAK0UL64T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAK0UL64T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAK0UL64T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAK0UL64T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAK0UL64T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1945年的可口可乐广告。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEHT64T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEHT64T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEHT64T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEHT64T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEHT64T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "表达友好的方式，可口可乐广告。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEIF64T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEIF64T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEIF64T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEIF64T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEIF64T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1945年，美军把可口可乐当做交流的中介。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJRTPC4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRTPC4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRTPC4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRTPC4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJRTPC4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1943年的可口可乐创意广告。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEJAE4T8E0001",
                   "img": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEJAE4T8E0001.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEJAE4T8E0001.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEJAE4T8E0001.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0001/2015-04-16/ANAJEJAE4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1943，背景为美国海军航空兵战机的可口可乐广告。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "ANAJEJUN4T8E0001",
                   "img": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEJUN4T8E0001.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEJUN4T8E0001.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEJUN4T8E0001.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0001/2015-04-16/ANAJEJUN4T8E0001.jpg",
                   "osize": {},
                   "title": "",
                   "note": "1944年美军的闲暇时光有可口可乐相伴。",
                   "newsurl": "#"
                }
            
            ]
        }